orismology

clientsfromhell:

Client: “Can you make the headline semi-bold?”

Me: “Semi-bold?”

Client: “Yes. Bold is too bold and unbold isn’t bold enough. I think it needs to be semi-bold.”

Me: “… I can bold every other letter.”

Client: “I don’t need to know the technical details, as long as it’s semi-bold.”

Except that most commercial typefaces are offered in multiple weights, one of them normally being classified as ‘semibold’